For someone who is active and travels as much as I sensible footwear is mandatory. I value my feet and in fact I seldom go anywhere without them. Having shoes that are 1) sensible, 2) comfortable and 3) articulating who you are by what you wear is obligatory if you are ever going to get anywhere in life.

A few weeks ago I visited the K-Swiss website in order to see what new footwear they were offering. Okay it was actually to see what Anna Kournikova was wearing (or not wearing) and while I was there anyway I actually found some cool kicks. These were customizable tennis shoes where you could select your color combination and even have an up to one 8 letter word or name printed on the back of each shoe. Coincidentally r-a-z-e-r-g-u-y has precisely 8 letters … oh my such luck!

Okay for you corporate communications purists out there the color green (802C) isn’t perfect and the font is not approved, but hey they’re close. So I don my new Razerguy K-Swiss specials and head for the bright lights of Broadway, New York City to see how the natives react to my new look.

The venue I select is the Video Games Live concert tour at the Beacon Theatre near Central Park. There are over 200 avid gamers in attendance and I’m ready for any and all notoriety. Before I left home my wife suggests a wardrobe adjustment by subtlety saying “you’re not going to wear those in public?” Undaunted I show up on time and in costume at the Beacon. The reaction was subtle. One gamer told me to get out of his way (this is after all New York and people are quite busy). Another said, “hey buddy, you’re stepping on my foot!”

I would have to say that the footwear reaction was somewhat restrained and I will need to conduct more field testing in order to determine if 1) I should apply for a provisional patent, 2) stop embarrassing myself in public places, 3) make these available to our fans through Razerzone or 4) stop buying dumb stuff and boring the heck out of our readers. My wife is leaning toward #4.